"Kebab Barris Nord Fast Food Halal" Englishisation and language diversity in Lleida commerces

Alba Sentís and Adna. “Kebab Barris Nord Fast Food Halal” Advertising English and migration accommodated in Lleida:  1.Introduction: The Linguistic Landscape that we have chosen to analyse is a Kebab restaurant sign located in the Pardinyes neighborhood, specifically in the street “Carrer Girona, 46”. Its activity domain is commercial because it is used to advertise and promote the restaurant, the goal of which is to sell food. It consists of a multilingual restaurant sign in which we consider that the main language is Turkish (word “Kebab”) because it is the biggest word in the sign, it is located on the top and it is written in red color; the other languages present are Catalan (“Barris Nord”), English (“Fast Food”) and Arabic (“Halal”), all in the Roman script. Even though four different languages are used, only one alphabet is present, the Roman alphabet; so, we can consider that our Linguistic Landscape is monoglossic. 2.Contextualisation: This Linguistic Landscape is localize...